How to optimise your company LinkedIn profile.
More than 20 years after its creation, LinkedIn is now more popular than ever before, reporting a staggering 930 million members in June 2023 - 60 million more users than the company reported in 2022. Needless to say, the social media site aimed towards businesses and professionals, is an invaluable resource for attracting top talent.
Learning how to optimise your company's LinkedIn profile can make a huge difference to your recruitment process, allowing you to widen your net and recruit talent that may have previously been out of your remit.
How do you do this, though? We explore how to optimise your company's LinkedIn profile and how it can help you attract top talent.
Why optimise your LinkedIn profile?
LinkedIn is the largest and most active networking platform for professionals worldwide. The platform boasts more than 50 million company profiles, all competing for the attention of the site's millions of members.
For this reason, businesses can easily miss out on sharing their employment opportunities and attracting high-quality applicants. Though there is still space for more traditional means of finding potential candidates for an open position, LinkedIn is an excellent strategy to use alongside more traditional ways of hiring.
For businesses in more modern industries, LinkedIn can be a major asset. For those in industries such as engineering, LinkedIn can even work as a business’ primary hiring strategy and may be all you need.
Ways to optimise your LinkedIn Profile.
Optimising the LinkedIn profile for your business is very similar to improving your website and can yield great results. With the power of LinkedIn just waiting to be tapped into, here are some of the best ways to optimise your profile.
1. Use keywords on your page.
When we think of keywords, you may think of search engines and how they attract individuals to your website.
Keywords can be just as valuable on your LinkedIn page and should be used accordingly. This means you should utilise keywords that you want to be associated with on your business profile.
From the about section to the subsequent posts you create, keywords should always be a consideration.
2. Make sure you have an ‘About Us’ section.
This is essential when creating any LinkedIn page, especially for a business looking to use the platform to attract talent.
Your ‘About Us’ page is often the first thing that a potential applicant will look for when going onto your page, certainly after seeing your job posting.
Employers should carefully consider what they want to say about themselves and then use this section of the page to their advantage. Highlight your history as a business, what you do and what your goals are.
Thankfully, the character limit for this part of a LinkedIn page, 3000, is generous enough for you to include plenty of detail.
3. Post regularly and make it count.
Optimising your LinkedIn profile to attract talent can produce some results quickly, but continual optimisation by way of regular posts and engagement are even more beneficial.
One of the best ways to do this is to post regularly, which allows you to continue attracting top talent to your profile.
How to attract talent on LinkedIn is about more than just posting regularly as the content has to be useful and engaging. Some ideas you might like to post about include:
business milestones
new job opportunities
new team members joining
commentary on industry news
Regularly posting increases your chances of being discovered by an applicant and helps them learn more about your company. This includes discovering an open position you have advertised on LinkedIn.
4. Engage with other posts.
The importance of engaging with other posts on relevant industry content cannot be understated.
Engaging with relevant industry posts is useful for discoverability as more LinkedIn users become aware of your business, but it also ensures that your business is part of the conversation and can build trust and position your company as an expert in the field. From commenting to resharing, there are a number of ways to interact with posts, and it can certainly put your profile in the spotlight.
Improve your hiring process with Recruitmark.
An optimised LinkedIn profile can be a great addition to your hiring process, and is an essential facet of a well-rounded recruitment approach for businesses looking to attract the right talent for them.
At Recruitmark, we use our industry expertise and years of experience to improve your hiring process and only contact candidates that are right for your business. Contact us today to get started with an effective recruitment process.